Events business — custom operations CRM
Growing events company, 25 staff
A fast-growing events company was losing enquiries between intake and delivery. Staff maintained shadow spreadsheets because their off-the-shelf CRM didn't match how they sold packages, scheduled crews, or billed clients.
- Lead capture: Single pipeline — no more shadow spreadsheets
- Admin time: Estimated 8–12 hrs/week saved on status chasing
- Adoption: Team live on day one — built around their process