Custom CRMs & Internal Business Tools
What you're buying: ReliefSick of fighting your own tools every single day?
This isn't really about saving four hours a week — it's relief from the daily friction of software that fights your process. Build gives you a system shaped to how you actually work, so the annoyance stops.
Discovery and workflow mapping, custom CRM or internal tool design and build, AI integration, deployment, training, and optional ongoing support.
David Goulding delivers this work directly — senior engineering, not a handoff team.
Is this you?
Process
Typical project 4–10 weeks depending on scope
Process map, data model, scoped MVP.
Wireframes and acceptance criteria.
Iterative delivery with weekly check-ins.
Production launch, training, handover.
Businesses outgrowing off-the-shelf software
System built around how you work — deployed and supported
$6,000–$12,000 per project
Book a Discovery CallPost-launch fixes and enhancements
Ongoing support and small feature requests
$600–$1,000/month
Book a Discovery CallAll prices in AUD. GST applies to Australian clients.
Proof
Growing events company, 25 staff
A fast-growing events company was losing enquiries between intake and delivery. Staff maintained shadow spreadsheets because their off-the-shelf CRM didn't match how they sold packages, scheduled crews, or billed clients.
Multi-site service operator, 40 staff
A service-based business had outgrown HubSpot and spreadsheets. Technicians, schedulers, and finance each used different tools — jobs fell through the cracks and invoicing ran weeks late.
