CRM doesn't fit
HubSpot or industry SaaS almost works — but quoting, field ops, or job lifecycle breaks daily.
Client portals · Internal tools · Custom CRMs
Your software fights how you work — spreadsheets, workarounds, and a portal that never shipped
Off-the-shelf CRMs force shadow spreadsheets. Client portals stall in demo mode. Ops runs on colour-coded Excel nobody trusts. You're searching because growth outgrew generic SaaS — you need software shaped to enquiry→job→invoice, with a senior engineer who ships fixed scope.
- Staff maintain shadow spreadsheets because the CRM doesn't match how you sell and deliver
- Clients expect a portal — you have PDFs in email and a prototype on someone's laptop
- Not sure build vs buy — need ROI-ranked recommendation before another three-year SaaS contract
Workflow scan $1,990 · Builds from $6,000 · 50% to start · Same engineer from call to launch
Describe the workflow that's broken
CRM, portal, or internal tool — we'll recommend scan, fit review, or build scope.
David Goulding delivers this work directly — senior engineering, not a handoff team.
Why you're searching
Something forced this decision — you're not browsing for fun
These are the triggers we hear on fit calls from MDs, IT leads, and ops managers across Brisbane and Australia.
Client experience gap
Competitors offer portals and status tracking — you still email attachments manually.
Internal ops chaos
Dispatch, rostering, or compliance tracked in spreadsheets — one wrong version away from disaster.
Prototype stuck
Built in Cursor or with an agency — auth, hosting, and security not ready for real users.
Sound familiar?
You're not alone — this is who we talk to every week
Managing Director
“We look amateur next to competitors with client portals — but the last dev quote was open-ended and scary.”
Ops manager
“I spend hours every week fixing spreadsheet versions instead of running the floor.”
IT / ops lead
“Marketing wants a portal; I need production hosting and security before anyone uploads client data.”
What you get
Outcomes you can sign off — not slide decks
Fixed scope, fixed AUD price, named deliverable. Senior engineer validates and walks you through what we found.
Build vs buy clarity
FC-09 or FC-06 recommendation before budget — automate, integrate, or build custom.
Software that matches workflow
Weekly demos against acceptance criteria — shaped to how you deliver, not a template.
Production launch
FC-10 Launch Safe when prototype exists — auth, CI/CD, monitoring, handover runbook.
Start here
Three situations we fix every week
CRM fights your process
Keep, customise, or build recommendation — before you sign another SaaS contract.
CRM fit review — $3,000Portal stuck in demo mode
Production hosting, auth, security — Launch Safe in ten business days.
Launch Safe — $9,500Map workflows first
Three workflow maps and ROI estimate — decide automate vs build.
Automation scan — $1,990Fixed-price packages
Buy outcomes — not endless discovery
Fixed AUD price, timeline, and named deliverable. Assessments: 50% on booking, 50% on delivery.
FC-06
Automation Opportunity Scan
$1,990
2 business days
Workflow maps, ROI estimate, build vs automate recommendation.
Book this packageFC-09
CRM Fit Review
$3,000
5 business days
Keep, customise, replace, or build — with data model sketch.
Book this packageBuild
Custom application project
$6,000–$12,000 per project
4–10 weeks typical
Portal, CRM, or internal tool — fixed milestones, weekly demos.
Book this packageCommon questions
- Can't we just use HubSpot or Salesforce?
- If your process fits, yes. Build when off-the-shelf forces workarounds and shadow spreadsheets.
- How much does a custom portal cost?
- Focused MVPs often $15,000–$25,000. FC-06 or fit call scopes accurately for your workflow.
- How is this different from a dev agency?
- Fixed scope, senior delivery, no offshore handoff chain — you talk to the engineer who ships it.
Still deciding? Leave your details
Same form as above — we'll email the right fixed-price package and book a fit call if useful.
One senior engineer — not a handoff chain
Book a free fit call or pick a fixed-price package — leave with one recommended SKU, price, and timeline.
Book a free fit callExplore all packages · Back to home